Jody Murphy, M.S.

I’m a visual marketing specialist. I love teaching do-it-yourself entrepreneurs and marketing pros with no design talent how to create eye-catching images in PicMonkey and Canva.

OVER Easy

One great (free) way to quickly manipulate images and add text is www.picmonkey.com. But, on-the-go, PicMonkey is a no-go. It doesn’t work on Apple products because of the Flash issue. The OVER app is a great work-around. Read more →

Planning Matters

I am a blog post ghostwriter for a handful of clients.  Part of my job is to develop a detailed Social Media Marketing Planning / Editorial Calendar. If you have a business blog, you need an editorial planning process / calendar. I couldn’t function without a client editorial calendar. As I research the year’s content, the calendar becomes the blueprint… Read more →

Pinterest Tip from Beth Hayden

A good Pinterest tip from Beth Hayden, author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest! If you aren’t already a subscriber to Beth’s blog, I highly recommend it. Here’s her advice on one way to quickly get more followers on Pinterest: Read more →

Are Fans Hiding You?

Fast Company published in an article recently that business owners using Facebook for marketing should be aware that Facebook fans are hiding your business page posts at an alarming rate. Don’t think that just because your business page has lots of fans, that translates into all those fans seeing your content. Read more →

Mimi Gone Mad is Good News

Mad Mimi is (finally!) expanding their free plan into a fully-functional, free service that you can use on an ongoing basis. The new-and-improved free plan includes core features like the email composer, full audience management, and tracking. In addition, the “new” free plan will also include up to a 2,500 contact capacity, up to a 12,500 monthly send capacity and… Read more →